For the (other) Anxious Generation
Phones have shifted how attention moves through the home. Moments with your loved ones become fragmented, and shared space loses its gravity. This does not happen because phones are inherently harmful, but because they were never intentionally designed to live alongside the rhythms of everyday life.
Analog was created to restore that balance by working with space itself. When environments carry intention, behavior follows naturally. Presence no longer has be enforced, and it becomes the default again.
In our own home, we cared deeply about being present with each other, yet found ourselves returning to the same phone negotiations. Evenings, meals, bedtime. The intention was clear, but the supporting structure was missing.
For the (other) Anxious Generation
John Hyde
Founder
Phones have shifted how attention moves through the home. Moments with your loved ones become fragmented, and shared space loses its gravity. This does not happen because phones are inherently harmful, but because they were never intentionally designed to live alongside the rhythms of everyday life.
Analog was created to restore that balance by working with space itself. When environments carry intention, behavior follows naturally. Presence no longer has be enforced, and it becomes the default again.
In our own home, we cared deeply about being present with each other, yet found ourselves returning to the same phone negotiations. Evenings, meals, bedtime. The intention was clear, but the supporting structure was missing.
A Beacon marks a territory in the physical world.
Here, the people in the room come first.
Analog emerged as a way to move effort out of constant conversation and into the environment, so shared time could feel calmer, lighter, and more natural. That is also why we decided on a physical artifact. We call them Beacons, and they belong in rooms, not on screens. It works quietly in the background and stays out of the way. Because when space carries the boundary, people can stay with each other. Our goal is returning technology to its proper role as support tool rather than distraction.
John Hyde
Founder
A product for everyone, everywhere attention matters.
"I love Analog. It's changed our family for the better. I don't use it for the kids, I use it for me. To be more present with the kids."
JP
Jordan
Age 46
"It doesn't matter how much screen time is left on this or that app, it applies to everyone, together, at the same time. There's no fight about it, the phones just go away. And my kids like that it applies to me too."
CB
Christie
Age 40
"It creates space at the beginning and end of my day. I'm not doomscrolling at night, and I'm not flooding my brain with social media and news and emails right when I wake up."
SH
Steven
Age 35
"This Analog Beacon will be game changing for our family, especially as we use it and teach our children before they even have phones. If we can set that example for them, I think we'll be able to beat a lot of the negatives that come from phones."
JT
James
Age 27
"I've tried other things, but the hard part is developing the good habit. This just automates it. It makes developing healthy phone habits easy. "
DC
Dane
Age 24
A product for everyone, everywhere attention matters.
"I love Analog. It's changed our family for the better. I don't use it for the kids, I use it for me. To be more present with the kids."
JP
Jordan
Age 46
"It doesn't matter how much screen time is left on this or that app, it applies to everyone, together, at the same time. There's no fight about it, the phones just go away. And my kids like that it applies to me too."
CB
Christie
Age 40
"It creates space at the beginning and end of my day. I'm not doomscrolling at night, and I'm not flooding my brain with social media and news and emails right when I wake up."
SH
Steven
Age 35
"This Analog Beacon will be game changing for our family, especially as we use it and teach our children before they even have phones. If we can set that example for them, I think we'll be able to beat a lot of the negatives that come from phones."
JT
James
Age 27
"I've tried other things, but the hard part is developing the good habit. This just automates it. It makes developing healthy phone habits easy. "
DC
Dane
Age 24
A product for everyone, everywhere attention matters.
"I love Analog. It's changed our family for the better. I don't use it for the kids, I use it for me. To be more present with the kids."
JP
Jordan
Age 46
"It doesn't matter how much screen time is left on this or that app, it applies to everyone, together, at the same time. There's no fight about it, the phones just go away. And my kids like that it applies to me too."
CB
Christie
Age 40
"It creates space at the beginning and end of my day. I'm not doomscrolling at night, and I'm not flooding my brain with social media and news and emails right when I wake up."
SH
Steven
Age 35
"This Analog Beacon will be game changing for our family, especially as we use it and teach our children before they even have phones. If we can set that example for them, I think we'll be able to beat a lot of the negatives that come from phones."
JT
James
Age 27
"I've tried other things, but the hard part is developing the good habit. This just automates it. It makes developing healthy phone habits easy. "
DC
Dane
Age 24
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© 2026 Analog Co. All rights reserved. Patent Pending.
Thinking it over?
Get the shareable FAQs.
© 2026 Analog Co. All rights reserved.
Patent Pending.
Thinking it over?
Get the shareable FAQs.
Connect
© 2026 Analog Co. All rights reserved. Patent Pending.