For the (other) Anxious Generation
Phones have shifted how attention moves through the home. Moments with your loved ones become fragmented, and shared space loses its gravity. This does not happen because phones are inherently harmful, but because they were never intentionally designed to live alongside the rhythms of everyday life.
Analog was created to restore that balance by working with space itself. When environments carry intention, behavior follows naturally. Presence no longer has be enforced, and it becomes the default again.
In our own home, we cared deeply about being present with each other, yet found ourselves returning to the same phone negotiations. Evenings, meals, bedtime. The intention was clear, but the supporting structure was missing.
For the (other) Anxious Generation
John Hyde
Founder
Phones have shifted how attention moves through the home. Moments with your loved ones become fragmented, and shared space loses its gravity. This does not happen because phones are inherently harmful, but because they were never intentionally designed to live alongside the rhythms of everyday life.
Analog was created to restore that balance by working with space itself. When environments carry intention, behavior follows naturally. Presence no longer has be enforced, and it becomes the default again.
In our own home, we cared deeply about being present with each other, yet found ourselves returning to the same phone negotiations. Evenings, meals, bedtime. The intention was clear, but the supporting structure was missing.
A Beacon marks a territory in the physical world.
Here, the people in the room come first.
Analog emerged as a way to move effort out of constant conversation and into the environment, so shared time could feel calmer, lighter, and more natural. That is also why we decided on a physical artifact. We call them Beacons, and they belong in rooms, not on screens. It works quietly in the background and stays out of the way. Because when space carries the boundary, people can stay with each other. Our goal is returning technology to its proper role as support tool rather than distraction.
John Hyde
Founder
Testimonials
"I love Analog. It's changed our family for the better. I don't use it for the kids, I use it for me. To be more present with the kids."
JP
Jordan
"Both younger kids come in at night when I used to be scrolling and they used to sit and watch my scrolls. But now we look at each other and I ask about their day. I feel like I’ve missed seeing their faces when they talk. Life changing."
AC
Amber
"Before it was 'put the phones away' but they were never really silenced or out of sight and it was too easy to get pulled back in. Now with Analog you don't even think about it, it's like the phones aren't even there. It's so much easier to be present with each other."
JE
Jayson
"I've tried other things, but the hard part is developing the good habit. This just automates it. It makes developing healthy phone habits easy. "
DC
Dane
"It doesn't matter how much screen time is left on this or that app, it applies to everyone, together, at the same time. There's no fight about it, the phones just go away. And my kids like that it applies to me too."
CB
Christie
"It creates space at the beginning and end of my day. I'm not doomscrolling at night, and I'm not flooding my brain with social media and news and emails right when I wake up."
SH
Steven
"I'm not a tech guy, so it has to be easy. And Analog is just plug and play. Super simple."
JD
Jake
"I use it during the work day in my home office. I've cut two hours off of screen time every day - more than 10 hours a week on social media. I'm much more productive and able to focus."
DH
David
"I've been loving this device. The automatic analog zone feels so natural and nice."
HQ
Henry
"Awesome product. I use it at home and the office. Everyone needs one of these!"
AC
Austin
"It applies to everyone. And the kids like that it applies to me too."
CB
Christie
"My kids count down. Dad, you have one more minute! And they're asking me to start it earlier. Analog time is their favorite time of day."
JP
Jordan
"It removes a huge burden. I'm no longer the 24/7 phone patrol. The beacon is like this new little sheriff in town keeping order."
KD
Kelsey
Testimonials
"I love Analog. It's changed our family for the better. I don't use it for the kids, I use it for me. To be more present with the kids."
JP
Jordan
"Both younger kids come in at night when I used to be scrolling and they used to sit and watch my scrolls. But now we look at each other and I ask about their day. I feel like I’ve missed seeing their faces when they talk. Life changing."
AC
Amber
"Before it was 'put the phones away' but they were never really silenced or out of sight and it was too easy to get pulled back in. Now with Analog you don't even think about it, it's like the phones aren't even there. It's so much easier to be present with each other."
JE
Jayson
"I've tried other things, but the hard part is developing the good habit. This just automates it. It makes developing healthy phone habits easy. "
DC
Dane
"It doesn't matter how much screen time is left on this or that app, it applies to everyone, together, at the same time. There's no fight about it, the phones just go away. And my kids like that it applies to me too."
CB
Christie
"It creates space at the beginning and end of my day. I'm not doomscrolling at night, and I'm not flooding my brain with social media and news and emails right when I wake up."
SH
Steven
"I'm not a tech guy, so it has to be easy. And Analog is just plug and play. Super simple."
JD
Jake
"I use it during the work day in my home office. I've cut two hours off of screen time every day - more than 10 hours a week on social media. I'm much more productive and able to focus."
DH
David
"I've been loving this device. The automatic analog zone feels so natural and nice."
HQ
Henry
"Awesome product. I use it at home and the office. Everyone needs one of these!"
AC
Austin
Testimonials
"I love Analog. It's changed our family for the better. I don't use it for the kids, I use it for me. To be more present with the kids."
JP
Jordan
"Both younger kids come in at night when I used to be scrolling and they used to sit and watch my scrolls. But now we look at each other and I ask about their day. I feel like I’ve missed seeing their faces when they talk. Life changing."
AC
Amber
"Before it was 'put the phones away' but they were never really silenced or out of sight and it was too easy to get pulled back in. Now with Analog you don't even think about it, it's like the phones aren't even there. It's so much easier to be present with each other."
JE
Jayson
"I've tried other things, but the hard part is developing the good habit. This just automates it. It makes developing healthy phone habits easy. "
DC
Dane
"It doesn't matter how much screen time is left on this or that app, it applies to everyone, together, at the same time. There's no fight about it, the phones just go away. And my kids like that it applies to me too."
CB
Christie
"It creates space at the beginning and end of my day. I'm not doomscrolling at night, and I'm not flooding my brain with social media and news and emails right when I wake up."
SH
Steven
"I'm not a tech guy, so it has to be easy. And Analog is just plug and play. Super simple."
JD
Jake
"I use it during the work day in my home office. I've cut two hours off of screen time every day - more than 10 hours a week on social media. I'm much more productive and able to focus."
DH
David
"I've been loving this device. The automatic analog zone feels so natural and nice."
HQ
Henry
"Awesome product. I use it at home and the office. Everyone needs one of these!"
AC
Austin
"It applies to everyone. And the kids like that it applies to me too."
CB
Christie
"My kids count down. Dad, you have one more minute! And they're asking me to start it earlier. Analog time is their favorite time of day."
JP
Jordan
"It removes a huge burden. I'm no longer the 24/7 phone patrol. The beacon is like this new little sheriff in town keeping order."
KD
Kelsey
Thinking it over?
Get the shareable FAQs.
© 2026 Analog Co. All rights reserved. Patent Pending.
Thinking it over?
Get the shareable FAQs.
© 2026 Analog Co. All rights reserved.
Patent Pending.
Thinking it over?
Get the shareable FAQs.
© 2026 Analog Co. All rights reserved. Patent Pending.